Comcast: XFINITY's Bad Weather Trigger

Comcast, a telecommunications company, used data targeting to pinpoint exact moments that customers in the US would be frustrated with their telecoms provider and target them with a message to switch to Comcast.

Agency: DigitasLBi

Product Description

Comcast is constantly trying to find new ways to differentiate themselves from their competitors. Satellite customers are a key prospect market for Comcast, and an opportunity was identified to speak to a common concern for this group, degraded service due to severe weather conditions. The Weather Triggered campaign was designed to speak to this common concern of Satellite customers with a relevant message. The overall objective was to encourage current Satellite subscribers to switch to XFINITY.

Objective of the Campaign

In terms of cable service, there is nothing more frustrating than an unreliable connection. Especially...

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