Bing: Bing Your Business
Executive summary
Product Description:
Bing is the Microsoft search engine that finds and organises the answers you need so you can make faster, more informed decisions - and a key tool for people searching for small businesses to buy from. Bing is available on desktops and applications for PCs, mobile phones and tablets.
Objective of the Campaign:
Our objective was to raise awareness of Bing Ads and convert 5% of Australian SMBs that have little knowledge about Bing Ads and are likely to have a preference for Google Ad Words. Bing Ads puts Australian businesses at...