Dixie: A lot on your plate

Dixie, an American consumer goods company, achieved unprecedented engagement with the public by forming a campaign that addressed the needs of US consumers during the pandemic.

Campaign details

Brand: DixieBrand owner: DixieEntrant company: Arc Worldwide, ChicagoMarket: North AmericaSector: SundriesMedia channels:Competitions & contets, Email marketing, Online video, Social media, Television, Websites & microsites, Word of...