Dixie: A lot on your plate

Dixie, an American consumer goods company, achieved unprecedented engagement with the public by forming a campaign that addressed the needs of US consumers during the pandemic.

Campaign details

Brand: Dixie Brand owner: Dixie Entrant company: Arc Worldwide, Chicago Market: North America Sector: Sundries Media channels: Competitions & contets, Email marketing, Online video, Social media, Television, Websites & microsites, Word of mouth, influencers 500k - 1 million

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