Diversity – A moral imperitive that has become an economic necessity

Lee Feldman

This paper discusses the historical lack of cultural minorities working in U.S. advertising agencies.

Diversity – A Moral Imperative That Has Become an Economic Necessity

Lee FeldmanLee Feldman Associates

The weather was unusually hot around Ft. Dix, and Captain Ron Owens stopped off at the local pub for some cool refreshment. The year was 1970. Owens – after eight years in the Army with two tours in Vietnam, where he was twice decorated for valor with a Silver Star – felt it was time to move on. The question he asked himself was, 'What do I do next?'

Although Owens didn't know it, the pub was a favorite hangout for advertising executives from...

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