Diva. Detecting interactively the value of audio

Over seven successive years, 3,100 radio campaigns were studied. The findings and results of each campaign aggregated into the database enable the key factors for a successful radio campaign to be determined, the impact of future campaigns to be predicted (via a model) and the recall factor of radio campaigns in Flanders to be established.


Detecting Interactively the Value of Audio

Anny WuytsVAR, Belgium

Dirk SoetensVAR, Belgium


An advertiser has various tools to measure the extent to which the objectives of an advertising campaign are achieved: rates of increase in sales,...

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