Distributing print exposure: a new planning tool

Guy Consterdine describes the UK’s National Radership Survey’s (NRS) readership accumulation study, published in 2004.

Distributing Print Exposure: A New Planning Tool

Guy Consterdine

There is a new tool to improve the planning of UK print media schedules the National Readership Survey's (NRS) readership accumulation study, published in 2004. It provides...