Distributing Print Exposure: A New Planning Tool
Guy Consterdine
There is a new tool to improve the planning of UK print media schedules the National Readership Survey's (NRS) readership accumulation study, published in 2004. It provides...
Distributing print exposure: a new planning tool
Guy Consterdine describes the UK’s National Radership Survey’s (NRS) readership accumulation study, published in 2004.
