Management Slant
- Disruptive advertisements produce higher levels of irritation and lower levels of product involvement than nondisruptive advertisements.
- Mid-roll advertisements, in general, produce lower brand recognition than pre-roll...
Disruptive versus nondisruptive advertising in online streaming video services: How does advertisement placement affect consumer perceptions and ad effectiveness?
YouTube and other video-sharing platforms have soared in popularity. Less loved, however, are the disruptive advertisements on these channels.
