Disrupt typical market thinking to engender business success

Peter Harris

The article argues that disruption (upsetting the norms and conventions of thinking in a market) is essential for business success and can operate at various levels, for example, business, product, marketing and communication.

Disrupt typical market thinking to engender business success

Peter Harris

At TBWA we say that the aim of Disruption is to 'create a larger share of the future'. This means creating more business success, probably more market share and possibly redefining...

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