Discovery Communications, Inc.: Two Guys campaign

Rayna Bailey

In September 1995 Discovery Communications, Inc., made the move to the World Wide Web when it invested $10 million to launch Discovery Channel Online (Discovery.com).

Discovery Communications, Inc.: Two Guys campaign

Rayna Bailey

OVERVIEW

In September 1995 Discovery Communications, Inc., made the move to the World Wide Web when it invested $10 million to launch Discovery Channel Online (Discovery.com). The new website featured news, non-fiction articles, options such as online shopping, and information about Discovery Channel's programming. At the time of its launch, Greg Moyer, president and chief operating officer of Discovery Networks, said the company was "extremely bullish" about the fast-growing online medium. Within five years of its launch, 4 million users each month were logging on to Discovery.com. In February 2000 the company...

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