DirecTV Group, Inc.: Celebrities Read Fan Mail To Directv (Become A Directv Fan Now) campaign

In June 2003 the DirecTV Group, Inc., provider of satellite television, launched a new marketing campaign featuring commercials with A-list Hollywood actors giving dramatic readings of actual fan letters received by the client.

DirecTV Group, Inc.: Celebrities Read Fan Mail To Directv (Become A Directv Fan Now) campaign

Ed Dinger

OVERVIEW

In June 2003 the DirecTV Group, Inc., provider of satellite television, launched a new marketing campaign featuring commercials with A-list Hollywood...