Dimes, a Turkish drink brand, drew from Gen Z to develop and promote a new range of drinks, creating a trending campaign that increased brand share.

Campaign video: Dimes – DIMES X GEN Z

Selected creative: Dimes – DIMES X GEN Z


Media agency: Reklamania Istanbul / Cats & Dogs IstanbulAccount Director: Simge HekimgilAccount Executive: Demet Selvi / Selcan ArslanArt Director: Esra Aydoğar / Muhammed Atalan / Serap ÇılgınAssistant Digital Manager: Helin OranBrand Manager: Merve Çıtak / Yazgı AtarCEO: Yalkin YelChief Marketing Officer: Duygu SüleymanoğluDigital Manager: Begüm Tuncel / İpek YıkılmazDigital Marketing Manager: Ezgi ÖzyıldırımGroup Marketing Manager: Burcu Karadayı Gülşen / Merve KetenInfluencer...

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