Digital moms - a research community, NOT a panel

The article describes the MomConnections (MC) online panel, an online community of mothers set up to discuss parenting issues, sponsored by The Parenting Group (TPG).

Digital moms – a research community, not a panel

Cheryl WilburThe Parenting Group

Leslie RimmerMarket Research and Consulting, Resource Systems Group (RSG), United States

PREFACE

This paper presents the origins, development, and refinements of the MomConnection...

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