Digital Media And The Change In Consumer Habits

Denis Beausejour

This paper recognises that the Internet is changing the way major companies communicate with their customers - and discusses how P&G is reacting.

Digital Media and the Change in Consumer Habits

The internet is fundamentally changing the way we communicate with consumers

Denis Beausejour Procter & Gamble Worldwide

I spent a good deal of my career with P&G in Asia, and while I was there I had very little access to e-mail – in fact it was difficult to get on AOL-Asia on a regular basis. But life without AOL wasn't a key factor just a few short years ago. The internet revolution has really occurred since I returned to the states. Today the internet is quickly becoming a mass medium, attracting...

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