Digital marketing: what big brands can learn from start-ups

Arthur Ceria

Established brands embarking on digital marketing must think like start-ups: this means taking calculated risks and being innovative in order to connect with consumers.

Digital marketing: what big brands can learn from start-ups

Arthur CeriaCreativeFeed

Almost a decade ago, Adam Morgan wrote his book Eating the Big Fishto help challenger brands compete effectively against industry leaders. Fast forward ten years: the little...

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