Digital disruptors: The global competitive landscape of social media

Report from Euromonitor assessing the global social media landscape, including analysis of all major platforms.
  • As social media reaches a new stage of maturity, these platforms are increasingly relevant outside pure communication.
  • Platforms are developing their understanding of the consumer journey, using this to explore diversified revenue streams as well as the potential of social commerce: the share of social commerce in overall e-commerce rose to nearly 3% in 2022.
  • Technological developments will continue to impact social media, with AI, virtual reality, the metaverse and new payment methods all expected to produce important changes....

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