Different approaches to recession advertising and marketing

For 30 years, most Western economies have had an average of one recession a decade. In this article, WARC.com summarises some of the approaches to recession marketing taken in award-winning advertising case studies and research papers from the 1980s, 1990s and early 2000s.

When NTC Publications, the company now known as WARC, published a 1999 guide to “Advertising in a Recession”, in co-operation with London BusinessSchool, the publication began by quoting approvingly the thoughts of Sam Walton, founder of Wal-Mart, on a...

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