Diageo (Ireland) – Go Do Pampero
Campaign Title Go Do PamperoBrand Diageo IrelandCategory A4 Business to Business incl. B2BMedal SilverAgency Strategem Creative Communications
SUMMARY
Pampero, a Venezuelan brand of rum, only had active markets in Belgium, Italy, Spain and Venezuela, so the campaign was to persuade Diageo Rum Brand Managers globally to launch Pampero in their market.
CHALLENGES
Facing strong competition from Havana Club and Bacardi, Pampero had little brand awareness in most markets, and so the challenge was to motivate consumers who were regularly targeted by new and...