Developments in the measurement of readership accumulation

Julian Baim and Alan Higgs

This paper summarises the recent UK readership accumulation study conducted by NOP on behalf of NRS Ltd.

Developments in The Measurement of Readership Accumulation

Julian BaimMediamark Research Inc., United States

Alan HiggsNOP Media, United Kingdom

BACKGROUND

Until quite recently there has been a lack of reliable information on the rate at which magazines and...

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