Development and empirical application of a tool for testing, diagnosing and providing a creative input to corporate communication
Tore Kristensen, Gorm Gabrielsen, Flemming Hansen and Jens Halling
This article describes a procedure for testing corporate designs in all their aspects (logos, letter heads, colours, shop fronts etc.).
Development and empirical application of a tool for testing, diagnosing and providing a creative input to corporate communication
Tore Kristensen, Gorm Gabrielsen, Flemming Hansen and Jens HallingCopenhagen Business School
INTRODUCTION
The need for...
