Developing reliable online polls

Based on their success at predicting the outcome of elections, opinion polls are used by the media, government and the political parties to measure public attitudes to a very wide range of other issues, helping to shape policy proposals and inform debate.

Developing reliable online polls

Nick SparrowICM Research

RESEARCH METHOD

In November 2005 ICM conducted two separate research studies, one on issues surrounding crime and punishment, and the other including questions on taxation and government spending....