Developing marketing talent for a changing industry

Jackie Stevenson

Today’s marketing talent is reassessing the role of work, and so places of work must similarly reassess all aspects of its talent pipeline.

Has there ever been a time when focusing on our employees and workforce has been so paramount? Societal, global and economic forces have combined – and multiplied – factors, such that who, why, when and how people work for you is one of the most pressing issues affecting all leaders across all sectors.

From the Covid-19 global pandemic to over 5% inflation rate, restricted immigration on the back of the Brexit deal to an aging society, all these shifts in our society – some relatively recent, others building for some time – are meaning that recruiting and retaining people have...

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