Deutsche Telekom: What we do next? – celebrating Gen Z's online activism
Chun-Wei Peng, Victoria Chen, Daniel Jager
Deutsche Telekom, a telecommunications company, launched a campaign to change the discourse on Gen Z's online behaviour and connect with Gen Z.
Campaign details
Brand: Deutsche TelekomBrand owner: Deutsche TelekomLead agencies: Mindshare Germany, Saatchi & Saatchi LondonContributing agencies: emetriq GmbH, Pulse Advertising GmbH, Proud Robinson & Partners, Looping GroupMarket:Austria, Croatia,...
