Campaign details
Brand: Deutsche TelekomBrand owner: Deutsche TelekomEntrant company: Mindshare - GermanyIdea creation: Saatchi & Saatchi LondonMarket: EuropeSector: Telecoms & utilitiesMedia channels: Programmatic display, Word of mouth, influencers, KOLs, Websites & microsites, Mobile & apps, Search marketing, Social mediaBudget: 3 - 5 million
Executive summary
Deutsche Telekom helps Gen Z in pursuing a brighter future.
2021 was a year of uncertainty. For Gen Z, whose career is at a nascent stage, how to venture into the unknown has become the most pressing issue. With...