Deutsche Telekom: #Wearefutureproof – From Genz For Genz
Chun wei Peng, Michael Gerhardt
Deutsche Telekom, a telecommunications company, launched a global campaign to win over Gen Z as loyal customers, increase brand favourability and consideration, and position itself as a provider of choice.
Campaign details
Brand: Deutsche TelekomBrand owner: Deutsche TelekomEntrant company: Mindshare - GermanyIdea creation: Saatchi & Saatchi LondonMarket: EuropeSector: Telecoms & utilitiesMedia channels:Programmatic display, Word of mouth, influencers,...
