Deutsche Telekom: Prejudice vs Reality

Deutsche Telekom (DT) ran a multichannel, youth-targeting campaign in Germany to improve awareness, preference, value perceptions and sales.

Campaign details

Brand: Deutsche TelekomBrand owner: Deutsche TelekomEntrant company: DDB Germany - GermanyIdea creation: Emetriq HamburgMarket: EuropeSector: Telecoms & utilitiesMedia channels:Radio & audio, Livestreaming, Sales promotion, Outdoor,...

Not a subscriber?

Schedule your live demo with our team today