Deutsche Telekom: Prejudice vs Reality

Friedrich Segebarth, Philipp Machleidt, Lennart Wegner

Deutsche Telekom (DT) ran a multichannel, youth-targeting campaign in Germany to improve awareness, preference, value perceptions and sales.

Campaign details

Brand: Deutsche TelekomBrand owner: Deutsche TelekomEntrant company: DDB Germany - GermanyIdea creation: Emetriq HamburgMarket: EuropeSector: Telecoms & utilitiesMedia channels:Radio & audio, Livestreaming, Sales promotion, Outdoor,...

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