Deutsche Bahn: Rediscover Germany

Rail operator Deutsche Bahn collaborated with state tourism associations and motivated Germans to holiday in Germany and get there by train during COVID-19, using a multichannel and personalised campaign based on surprising locations.

Rail, coach, boat & car rental
Europe (general region)
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder

Campaign details

Brand: Deutsche BahnBrand owner: Deutsche BahnEntrant company: Ogilvy FrankfurtIdea creation: Ogilvy FrankfurtMarket: EuropeSector: Rail, coach, boat & car rentalMedia channels: Content marketing, Direct marketing, Online...

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