Dettol: Hajj

Reckitt, a producer of health, hygiene and nutrition products, launched a campaign in the Middle East during the Hajj pilgrimage to ensure pilgrims felt safe by using its Dettol sanitising products.

Campaign details

Brand: ReckittLead Agency: UMRegion: EMEA

Strategy

Objective

Hajj is one of the biggest mass gatherings in the world that takes place annually in KSA, with 4 million expected pilgrims (pre-COVID). While everyone was longing for Hajj to return...