Dettol: Back to school

Reckitt, a producer of health, hygiene and nutrition products, used music to promote its Dettol products in the Middle East as children returned to school after COVID-19 lockdowns.

Campaign details

Brand: ReckittLead Agency: UMRegion: EMEA

Campaign video

Strategy

Objective

As schools opened for the first time in the region after the pandemic, and thousands of kids returned back in the Middle East, Dettol had a critical role to play in ensuring a safe return to the schools in line with its brand vision & purpose.

The role of the communication was to encourage a behavioral change in children through reinforcing and retaining healthy hygiene habits as the world slowly goes back to a new normal.

Target Audience

Core Target Audience: Children aged 6-12...

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