Dettol: Back to school

Reckitt, a producer of health, hygiene and nutrition products, used music to promote its Dettol products in the Middle East as children returned to school after COVID-19 lockdowns.

Campaign details

Brand: ReckittLead Agency: UMRegion: EMEA

Campaign video

Strategy

Objective

As schools opened for the first time in the region after the pandemic, and thousands of kids returned back in the Middle East, Dettol had a critical role to play in...