Determining the design of child-specific adoption advertisements: a conjoint analysis.

This empirical study sought to establish the views of a sample of 319 members of the British public concerning the practice of child-specific advertising.
  

Determining The Design Of Child-Specific Adoption Advertisements: A Conjoint Analysis

Roger Bennett and Anna Barkensjo London Metropolitan University

Introduction

Legislation introduced in 1976 required all UK local government...