Campaign details
Brand: Destination OntarioBrand owner: Government of CanadaEntrant company: FCB Canada - CanadaIdea creation: Initiative TorontoMarket: EuropeSector: Transport & tourismMedia channels: Search marketing, Social media, Content marketing, Websites & microsites, NewspapersBudget: 500k - 1 millionCampaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....