Dept of Environment – Conservation

Campaign in 1999 by AMV.BBDO for Department of Environment (DETR) conservation campaign. Aim: reduce emissions from transport and energy production, encourage recycling and water conservation (UN targets).
Agency: AMV.BBDOAuthor: Vanella Jackson

Department of Environment: Conservation

Introduction

This paper demonstrates how planning played a fundamental part in the development of the new DETR campaign. It reminds us that getting the best advertising can...