Department of the Environment (Northern Ireland) – Anti drink-drive campaign

This paper discusses the anti-drink-driving campaign for the Department of the Environment, Northern Ireland, from 1995-2006.
Agency: Lyle Bailie 

Department of the Environment (Northern Ireland) – Anti drink-drive campaign

BACKGROUND

What happens when advertising has to persuade people to do more than their strict legal obligations in order to save lives?

And can such...