Department of the Environment for Northern Ireland

Continual death and tragedy on Northern Ireland’s roads has prompted journalists to ask – do shocking TV ads work? Individual road safety TV campaigns for the Department of the Environment NI have won a number of Effectiveness Awards for their specific results.
Agency: McCann-Erickson Author: Not credited

the department of the environment for northern ireland

'The road to results'

THE PROBLEM

Between 1987 and 1994 a total of 16,116 people were killed or seriously injured on Northern Ireland's roads. Against this...