Department for Environment, Food and Rural Affairs: Petfished

The Department for Environment, Food and Rural Affairs, a government department, encouraged prospective pet buyers to research the seller and be aware of animal mistreatment with its Petfished campaign.

The challenge

We are a nation of pet-lovers. From furry felines to happy hounds, we can't get enough. But how do we know where the pet we are buying really comes from? Unscrupulous sellers use every trick in the book to dupe prospective pet buyers into...