Dentyne Fire

In Canada the chewing gum market is split 50/50 between Wrigley’s Excel and Cadbury Adams' Dentyne - they are in a constant battle for the number one spot.
Agency: MacLaren McCannAuthors: Stan MacLachlan, Graham Kaufmann, Farjad Iravani, Ali Karbassi, Laura Guthrie, Francine Boldovitch, Andy Manson, Kerry Reynolds and Franca Piacente

Dentyne Fire

Advertiser: Cadbury Adams Awards: Best Launch - Certificate of Excellence...