Dentyne Fire
Stan MacLachlan, Graham Kaufmann, Farjad Iravani, Ali Karbassi, Laura Guthrie, Francine Boldovitch, Andy Manson, Kerry Reynolds and Franca Piacente
In Canada the chewing gum market is split 50/50 between Wrigley’s Excel and Cadbury Adams' Dentyne - they are in a constant battle for the number one spot.
| Agency: MacLaren McCann | Authors: Stan MacLachlan, Graham Kaufmann, Farjad Iravani, Ali Karbassi, Laura Guthrie, Francine Boldovitch, Andy Manson, Kerry Reynolds and Franca Piacente |
Dentyne Fire
Advertiser: Cadbury Adams Awards: Best Launch - Certificate of Excellence...
