Demystifying semiotics: some key questions answered

The paper explores the nature, language, methods and applications of semiotics. It is necessary to understand, for example, a piece of advertising in terms of its visual signs, linguistic signs, aural signs, the implied communication situation, structure, genre, etc.
  

Demystifying Semiotics: Some Key Questions Answered

Rachel Lawes

Winner of the Chairman's award, MRS Conference, 2002

Introduction

This paper is entitled 'demystifying semiotics', so let me begin by talking briefly about why semiotics...