Demystifying Semiotics: Some Key Questions Answered
Winner of the Chairman's award, MRS Conference, 2002
Introduction
This paper is entitled 'demystifying semiotics', so let me begin by talking briefly about why semiotics...
Demystifying semiotics: some key questions answered
The paper explores the nature, language, methods and applications of semiotics. It is necessary to understand, for example, a piece of advertising in terms of its visual signs, linguistic signs, aural signs, the implied communication situation, structure, genre, etc.
