Demand Broadband - Making supply match demand

This is a textbook regional and small-budget marketing case study covering a unique range of media and reporting a broad series of effects.
Agency: OmobonoAuthors: Chris Butterworth, Ben Dansie and Francesca Brosan

Demand Broadband

Making supply match demand

INTRODUCTION

Most communications campaigns aim to make demand match supply. The Demand Broadband campaign had the ...