Demand Broadband - Making supply match demand
Chris Butterworth and Ben Dansie
The objective of most advertising campaigns is to adjust demand so that it matches supply. But in this case, the situation was reversed – there was a clear demand for broadband internet access in the East of England, but the telecoms industry was failing to deliver.
| Agency: Omobono and John Ayling Associates | Authors: Chris Butterworth and Ben Dansie |
Demand Broadband
Making supply match demand
CAMPAIGN SUMMARY
Most campaigns aim to make demand match supply. This campaign had the opposite
objective. The East of England...
