Agency: Omobono and John Ayling Associates | Authors: Chris Butterworth and Ben Dansie |
Demand Broadband
Making supply match demand
CAMPAIGN SUMMARY
Most campaigns aim to make demand match supply. This campaign had the opposite objective. The East of England wanted broadband, but the telecoms companies weren't supplying it.
The East of England Development Agency (EEDA) identified this as a major constraint to economic growth in the region. Omobono's Demand Broadband campaign broke through that barrier. It drove the broadband bereft to an online brokerage which grouped people with...