The objective of most advertising campaigns is to adjust demand so that it matches supply. But in this case, the situation was reversed – there was a clear demand for broadband internet access in the East of England, but the telecoms industry was failing to deliver.
|Agency: Omobono and John Ayling Associates ||Authors: Chris Butterworth and Ben Dansie|
Making supply match demand
Most campaigns aim to make demand match supply. This campaign had the opposite
objective. The East of England...