Demand Broadband - Making supply match demand

The objective of most advertising campaigns is to adjust demand so that it matches supply. But in this case, the situation was reversed – there was a clear demand for broadband internet access in the East of England, but the telecoms industry was failing to deliver.
Agency: Omobono and John Ayling Associates Authors: Chris Butterworth and Ben Dansie

Demand Broadband

Making supply match demand

CAMPAIGN SUMMARY

Most campaigns aim to make demand match supply. This campaign had the opposite objective. The East of England...