Dell: Unleash the power

Dell Technologies, the technology brand, sought to win back market share and drive innovation in India.

Campaign details

Brand: Dell TechnologiesLead Agency: Mediacom IndiaRegion: APAC

Strategy

Objective

Our core TG of young gamers are hard to please and expect constant innovation to justify premium pricing. We were behind Apple in terms of innovation, product design, and premium perception. We had also seen a significant sales dip and slipped to 3rd in market share. With gaming consoles penetrating deeper and increased competition in the category, we sought to win back share, drive innovation perception and engagement with Dell G-Series laptop's innovative Game Shift Technology (G-Key), which easily enables system to boost processor...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands