Dell Technologies: I will always be me

Dell, a technology company, increased positive brand associations by partnering with Intel, Rolls-Royce and Motor Neuron Disease (MND) Association in the UK to launch a digital storybook that encouraged people with MND to bank their voice using technology.


This is a story about how planning helped shape an innovation to create hope in the face of a terminal illness. But more than that, it's a tale of a brand that believes actions speak louder than words. A lesson in why creating empathetic experiences makes for greater impact than telling stories alone. And how a strategic insight from an audience's lived reality can challenge and improve upon the initial brief.

In this story of collaboration, Dell Technologies and Intel came together with their shared customer at Rolls-Royce, the charitable organization MNDA and their agencies to help people who...

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