Campaign details
Brand: Dell Brand owner: Dell Entrant company: Dell TechnologiesMarket: India Sector: PCs, computing Media channels: Word of mouth, Influencers, KOLs, Mobile & apps, Websites & microsites, Social media, Video on demand Budget: 500k - 1 million
Executive summary
Dell Youniverse Creators is an all-rounder campaign that hit all the right spots when collaborating with the creator community. It is a well-thought-out campaign with clear objectives supported with strong strategy and implementation.
Bringing creators together to create content out of their comfort zone using the...