Dell Technologies: Dell Youniverse Creators

Vinod Malji, siddharth Rai, Prudhvi Kotagiri

Computer manufacturer Dell built an emotional connection with young metropolitan consumers in India and positioned its XPS range in the creator community through a series on streaming platform Voot that featured creators from all backgrounds.

Campaign details

Brand: Dell Brand owner: Dell Entrant company: Dell TechnologiesMarket: India Sector: PCs, computing Media channels: Word of mouth, Influencers, KOLs, Mobile & apps, Websites & microsites, Social media, Video on demand Budget: 500k - 1 million

Executive summary

Dell Youniverse Creators is an all-rounder campaign that hit all the right spots when collaborating with the creator community. It is a well-thought-out campaign with clear objectives supported with strong strategy and implementation.

Bringing creators together to create content out of their comfort zone using the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands