Dell Technologies: Dell Youniverse Creators
Vinod Malji, siddharth Rai, Prudhvi Kotagiri
Computer manufacturer Dell built an emotional connection with young metropolitan consumers in India and positioned its XPS range in the creator community through a series on streaming platform Voot that featured creators from all backgrounds.
Campaign details
Brand: Dell Brand owner: Dell Entrant company: Dell TechnologiesMarket: India Sector: PCs, computing Media channels: Word of mouth, Influencers, KOLs, Mobile & apps, Websites & microsites, Social media, Video on demand Budget:500k - 1 million...