The challenge: Communicating growth in uncertainty
In 2021, we entered the second year of the pandemic and economic optimism continued to decline - supply chain disruptions, COVID-19 variants and uneven vaccination rollouts captured headlines. In the midst of uncertainties, Dell Technologies wanted to communicate how we are enabling digital transformation to reimagine the future and drive human progress, and in doing so, put organizations and businesses on a path to recovery. What used to be about creating brand differentiation in an age of abundance is now about achieving customer outcomes and impact.At a time when leadership was front...