Dell Technologies Asia Pacific & Japan: Path to a purpose-driven business – how to communicate growth in uncertainty

Dell, a technology company, launched a campaign in Asia Pacific and Japan (APJ) to build awareness, generate media coverage, place leadership commentary on an influential platform/forum and increase share of voice.

The challenge: Communicating growth in uncertainty

In 2021, we entered the second year of the pandemic and economic optimism continued to decline - supply chain disruptions, COVID-19 variants and uneven vaccination rollouts captured headlines. In the midst...

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