Delivering The Newspaper Experience: A New Paradigm
Bernd H. Schmitt and David Rogers
Both the newspaper and marketing industries have been transformed by technological change and the diversification of modern media, yet most publications have hardly changed their activities in response to these developments.
Delivering the newspaper experience: a new paradigm
Bernd H. SchmittThe EX Group
David RogersColumbia Business School
Newspaper publishers today are in an information business that is being rapidly transformed by new technology and media. Yet many newspapers...