Delivering The Newspaper Experience: A New Paradigm

Bernd H. Schmitt and David Rogers

Both the newspaper and marketing industries have been transformed by technological change and the diversification of modern media, yet most publications have hardly changed their activities in response to these developments.

Newspaper effectiveness

Delivering the newspaper experience: a new paradigm

Bernd H. SchmittThe EX Group

David RogersColumbia Business School

Newspaper publishers today are in an information business that is being rapidly transformed by new technology and media. Yet many newspapers...

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