Defining The Gold Standard For User Centric Global Online Audience Measurement
Developing global standards for online audience measurement
Richard Goosey NetRatings.com
Introduction
The process of setting standards in market research can be very...
Defining the gold standard for user centric global online audience measurement
The focus of this paper addresses the definition of “Gold Standard” for a very specific research field – user centric audience measurement, and in particular the sampling methodology for audience measurement.
