Dealing With Complaints About Advertising In Australia: the Importance of Regulatory Self-Discipline

The regulation of advertising is a controversial and difficult process, and, given the choice, developed countries usually select a self-regulatory approach to deal with unacceptable advertising.

Dealing With Complaints About Advertising in Australia: the Importance of Regulatory Selfdiscipline

Debra HarkerandMichael HarkerUniversity of the Sunshine Coast

Introduction

As the most visible of business practices (Boddewyn, 1989), marketing is criticised...