Dealing With Complaints About Advertising In Australia: the Importance of Regulatory Self-Discipline
Michael Harker and Debra Harker
The regulation of advertising is a controversial and difficult process, and, given the choice, developed countries usually select a self-regulatory approach to deal with unacceptable advertising.
Dealing
With Complaints About
Advertising in Australia:
the Importance of
Regulatory Selfdiscipline
Debra
HarkerandMichael
HarkerUniversity of the
Sunshine Coast
Introduction
As the
most visible of business
practices (Boddewyn,
1989), marketing is
criticised...
