DCF Brand valuation model

David Haigh

The Discounted Cash Flow (DCF) brand valuation model includes six elements. The first of these is segmentation, based on the fact that brands only have value in the context of specific markets, both in terms of product category and geography.

DCF Brand valuation model

David Haigh

The Discounted Cash Flow (DCF) brand valuation model includes six elements:

  1. Segmentation: Brands only have value in the context of specific markets, both in terms of product category and geography.

  2. Market analysis:To understand...

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