Vina Laguna Rebranding
Lewis Moberly
Client: AGROKOR VinaCategory: Packaging (Branded-Drink)
'This shift and the sales growth already achieved would simply not have happened without the re-branding. What the design has done is capture the story of Istria in a dramatic new way…"Sasa Zee, AGROKOR Vina Marketing Director
Executive summary
VINA LAGUNA Re-Branding
This is a true story of how outstanding design, at the behest of inspired private enterprise, helped re-brand a diffuse, undervalued, volume brand of Croatian wine and take it from "socialist era behemoth"which the client company inherited to a magical embodiment of...