Design consultancy: Pearlfisher
Advertiser: Pearlfisher

Executive Summary

As part of its 25th anniversary celebrations, Pearlfisher wanted to commit to advancing the impact and positive change design can make on the world.

The first initiative – The Pearlfisher Garden – is the brainchild of Founding Creative Partner & Chief Creative Officer, Karen Welman, and was inspired by a personal, and professional, sense of urgency to use design thinking and expertise to reduce the negative impact of plastic on the planet.

With a staggering 32% of the 78 million tons of plastic packaging produced annually left to flow into our oceans*, The Pearlfisher Garden, visualises the plight of a planet drowning in plastic waste with an innovative garden design celebrating the largest garden in the world – our oceans - and showcasing the dichotomy of the beauty and destruction in our seas and what we're set to lose.