Selwyn's Sells Seaweed from the Seashore

This case study details how Selwyn's, a seafood snack manufacturer, redesigned the packaging for its Crispy Seaweed Snacks to increase distribution in the UK.

Selwyn's Sells Seaweed from the Seashore

Agency: Brand Union

Executive summary

OUR STORY BEGINS OVER 50 YEARS AGO, WHEN THE EPONYMOUS SELWYN JONES STARTED GATHERING COCKLES AND LAVER SEAWEED FROM THE GOWER ESTUARY SANDS WITH HIS MOTHER TO SELL AT SWANSEA MARKET

HIS GRANDSON, ASHLEY, AND HIS WIFE KATE, INHERITED THE FAMILY BUSINESS, AND SELWYN'S HAVE BEEN SELLING SEAWEED SNACKS EVER SINCE; BUT AS A TINY, VERY LOCAL, OPERATION.

The modern story

As the popularity of seaweed and other natural, nutritious foods started to grow, Ashley and Kate were determined to take advantage. The initial brief was to design...

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