Penhaligon's Christmas boxes 2010
Agency: Jones Knowles Ritchie
Category: Packaging, Branded - Other
Despite Penhaligon's rich heritage, their previous Christmas boxes lacked personality. They needed a gift set which would set them apart from the competition, sell more product and build brand equity at the same time.
Like-for-like footfall down 12% (snow!)
Like-for-like sales up 23%
Overall sales volumes +38%
"As a brand, we like to push the boundaries and the gift boxes really reflected that. They are Penhaligon's down to a tee!"
Assistant Store Manager, Penhaligon's