Penhaligon's Christmas boxes 2010

Agency: Jones Knowles Ritchie
Client: Penhaligon's
Category: Packaging, Branded - Other

Executive summary

Despite Penhaligon's rich heritage, their previous Christmas boxes lacked personality. They needed a gift set which would set them apart from the competition, sell more product and build brand equity at the same time.

The Results

  • Like-for-like footfall down 12% (snow!)

  • Like-for-like sales up 23%

  • Overall sales volumes +38%

  • 8-fold ROI

"As a brand, we like to push the boundaries and the gift boxes really reflected that. They are Penhaligon's down to a tee!"
Assistant Store Manager, Penhaligon's